WSP Employer and Recruitment Brand

CLIENT

WSP | Parsons Brinckerhoff

MY ROLE

Art Direction and Design

Overview

WSP | Parsons Brinckerhoff, a multinational engineering professional services firm, required a recruitment campaign that not only reinforced their brand, but stood in front of mind with both graduate and experience hire candidates.

Solution

The ‘2 Steps Ahead’ campaign was devised, a concept that reinforces WSP | Parsons Brinckerhoff’s performance-driven and agile nature. The idea promotes the firm’s visionary attitude – in a way that leaves competitors behind.

Using real employees from the organisation’s six core business areas for the campaign, the company’s personnel were photographed in various stages of movement, showcasing the forward thinking and the ‘2 Steps Ahead’ mentality that the company promotes from within. The integrated campaign included print, social and digital elements for maximum impact.

Results

The ‘2 Steps Ahead’ campaign was well received by the stakeholders at WSP | Parsons Brinckerhoff. Since its launch, there has been a reported improvement in the quality of candidate applications.

Award

This campaign was a winner in the prestigious Australian HR Awards for ‘Best Recruitment Campaign’.

Credits

Agency: Blaze Advertising
Creative Director: Patrick Rychner
Art Directors: Costa Popolizio, Paul Catts
Designers: Costa Popolizio, Paul Catts
Copywriter: Angus Williams