I’m a passionate Creative with an art direction and design background. I enjoy using creative thinking and design methodology to help organisations transform, build value and engagement through their brand. I have experience working with clients in both the B2B and B2C space throughout the APAC region and also internationally. I currently work as an Associate Creative Director at Dentsu B2B.

Being multi-disciplined, I have developed many successful advertising campaigns, branding design systems, digital activations and social content for organisations in a variety of different industry sectors.

My work has been recognised in a number of advertising and design awards. This includes winning 4 Golds in the ANA Global ACE Awards. 3 Golds and 9 Silvers in the International Graphis Advertising and Design Awards. I have also been featured in the Campaign Brief ‘The Work’ Award and shortlisted as a finalist in the AGDA Awards, The Drum Awards and The WARC Awards.

I believe all creative work should be emotive, considered and crafted. In order to achieve effective communication, strong brand experience and a return on investment.