I’m a passionate Creative with an art direction and design background. I enjoy using creative thinking and design methodology to help organisations transform, build value and engagement through their brand. I have experience working with clients in both the B2B and B2C space throughout the APAC region and also internationally. I currently work as an Associate Creative Director at Dentsu B2B.

Being multi-disciplined, I have developed many successful advertising campaigns, branding design systems, digital activations and social content for organisations in a variety of different industry sectors.

My work has been recognised in a number of advertising and design awards. This includes winning 4 Golds in the ANA Global ACE Awards. 3 Golds and 9 Silvers in the International Graphis Advertising and Design Awards. Winner in the Campaign Brief ‘The Work’ Award. Also shortlisted as a finalist in the AGDA Awards, The Drum Awards, Singapore Marketing Excellence Awards and The WARC Awards.

When developing creative work, I am committed to blending strategic thinking with innovative ideas. My focus is on creating fresh, unexpected executions that forge meaningful connections between brands and their audiences, ultimately driving impactful results.