I’m a passionate Creative with an art direction and design background. I enjoy using creative thinking and design methodology to help organisations transform, build value and engagement through their brand. I have experience working with clients in both the B2B and B2C space throughout the APAC region and also internationally. I currently work as an Associate Creative Director at Merkle B2B, Dentsu.

Being multi-disciplined, I have developed many successful advertising campaigns, branding design systems, digital activations and social content for organisations in a variety of different industry sectors.

My work has been recognised in a number of advertising and design awards. This includes winning 4 Golds in the ANA Global ACE Awards. 3 Golds and 9 Silvers in the International Graphis Advertising and Design Awards. I have also been shortlisted as a finalist in the AGDA Awards, The Drum Awards and The WARC Awards.

I firmly believe in the concept of ‘Neuron Fusion’, where effective ideas stem from the harmonious interplay of both the logical and creative faculties of the brain. The sequence in which these sides engage remains an intriguing mystery.