Creative Concept, Art Direction and Design
Grosvenor Place is a premium grade commercial tower in the heart of the Sydney CBD. As a result of 5 floors (9000 sqm) being available for lease, JLL and Colliers (property agents) required a leasing campaign to help attract new tenants. The key selling point of these vacant floors were the terrace balconies with green gardens and spectacular harbour views.
It’s not just about the space – it’s about the experience within the space. Furthermore a business’ main asset is the well being of its staff. Based on these insights, the art direction uses strong imagery of people combined with the unique selling attribute of the space (greenery on the terraces) in a double exposure effect.
Agency: MediaCom Beyond Advertising
Creative Direction: Costa Popolizio
Art Direction: Costa Popolizio
Design: Costa Popolizio
Photo Retouching: Dave Mercer