Paypal digital activation
CLIENT
Paypal
MY ROLE
Creative Direction
Art Direction
Design
Overview
For more than two decades, PayPal has transformed global commerce by making it simple, seamless, personalised, and secure to move money, buy and sell online. To showcase its latest product innovations, including Multi-Currency Checkout, Mobile Payments and the Cross-Border Debit Deposit Service, PayPal needed a compelling way to educate small and medium-sized business (SMB) owners while building confidence in these new tools.
The Solution
Inspired by gamification and PayPal’s strategic positioning, ‘Everyone, Everywhere’, I developed an engaging campaign called ‘Let’s Help Out a Pal’. The interactive experience introduces SMB owners to PayPal’s latest features through real-world business scenarios, helping build familiarity, understanding and trust in the platform.
How it works?
1. Launch the Challenge
Through social media, SMB owners are presented with relatable business challenges and invited to ‘Help Out a Pal’ by using one of PayPal’s new features to solve the problem.
2. Play The Game
After clicking the call-to-action, participants are taken to a dedicated microsite where they engage in a quick, interactive game. Players are presented with a business scenario and must select and apply the appropriate PayPal feature to solve it.
3. Earn and Share
Upon completing the game, participants receive a digital certification badge recognising their newly acquired PayPal product knowledge. They can share their achievement on social media for recognition among peers and the opportunity to win exclusive PayPal-branded merchandise.
Credits
Creative Director: Costa Popolizio
Art Director: Costa Popolizio
Designer: Costa Popolizio