I’m a Senior Creative, Art Director and Designer that enjoys helping organisations to define, transform, build value and better engagement through their brand. I have assisted clients in both the B2B and B2C space throughout the APAC region and internationally. I currently work as an Associate Creative Director at Dentsu B2B.

My work has been recognised in a number of advertising and design awards. This includes winning 4 Golds in the ANA Global ACE Awards. 3 Golds and 9 Silvers in the International Graphis Advertising and Design Awards. Winner in the Campaign Brief ‘The Work’ Award. Also shortlisted as a finalist in the AGDA Awards, The Drum Awards, Singapore Marketing Excellence Awards and The WARC Awards.

With extensive experience in both branding and advertising, I understand the need for modern brands to adapt, inspire and connect with their audiences. When approaching a creative brief, I combine strategic thinking with innovative ideas, focusing on fresh and unexpected executions that build meaningful connections and drive impactful results.