CLIENT
Prezzee
MY ROLE
Creative Direction
Art Direction
Design
AGENCY
McCorkell
Overview
Prezzee is a leading global eGift card platform operating across North America, Canada, UK, Australia, New Zealand and France. Prezzee required a brand identity for its annual staff event called ‘Human.Powered’. An initiative designed to inspire and unite employees through thought-provoking conversations around AI and technology, while reflecting Prezzee’s innovative, human-centred approach to gifting.
Solution
The visual identity is built around four distinctive Prezzee brand shapes, that symbolise the emotions associated with gifting, which include rewarding, feeling, supporting and thanking. By combining these shapes, I created a dynamic algorithmic ribbon that, when animated, pulses like a human heartbeat. This visual metaphor reinforced the event’s core message: that people are the driving force behind innovation, technology and meaningful gifting experiences.
Visual Application
The flexible visual system became the foundation of the event brand, extending across bespoke imagery, environmental graphics and marketing collateral. The result was a modern, energetic identity that captured the spirit of ‘Human.Powered’ while remaining closely aligned with the broader Prezzee brand.
Result
Human.Powered brought together more than 200 attendees across two Sydney venues. The event generated over 1,000 ideas and fostered meaningful discussions around the future of AI, innovation and human connection, all delivered through a cohesive and engaging brand experience.
Credits
Creative Director: Costa Popolizio
Art Director: Costa Popolizio
Designer: Costa Popolizio
Animation: Jaden Eades