I’m a Senior Creative, Art Director and Designer that enjoys helping organisations to define, transform, build value and better engagement through their brand. I have assisted clients in both the B2B and B2C space throughout the APAC region and internationally. I currently work as an Associate Creative Director at Dentsu B2B.

Being multi-disciplined, I have ideated and developed many successful integrated advertising campaigns, visual identities, branding design systems, websites/apps, experiential activations, videos and social content for organisations in a variety of different industry sectors.

My work has been recognised in a number of advertising and design awards. This includes winning 4 Golds in the ANA Global ACE Awards. 3 Golds and 9 Silvers in the International Graphis Advertising and Design Awards. Winner in the Campaign Brief ‘The Work’ Award. Also shortlisted as a finalist in the AGDA Awards, The Drum Awards, Singapore Marketing Excellence Awards and The WARC Awards.

When tackling a creative brief, I am committed to blending strategic thinking with innovative ideas. My focus is on creating fresh, unexpected executions that forge meaningful connections between brands and their audiences in order to drive impactful results.