Art Direction and UI Design
Greenland Group and its joint venture partner GH Australia plan to transform a 6.9-hectare light industrial site in Erskineville (located in Sydney’s inner south) into a beautiful new mixed-use development that features modern design and is both water and energy efficient.
The complex will feature nine development blocks with residential buildings ranging in height from two to eight storeys, a 7,446-square metre public park, major retail including a full-range supermarket and specialty shops.
Working in partnership with branding agency Landor, my role was to design the digital assets of the Park Sydney brand which included the website and digital banner advertising.
With the Stage 1 release, Greenland Australia and GH Australia achieved impressive sales with more than 135 apartments (or over 90% of all properties available) were sold in only one weekend.
Agency: Blaze Advertising and Landor
Digital Lead: Casey Aimer
Art Direction: Costa Popolizio
UI Design: Costa Popolizio
Developer: Brandon Choi
Copywriter: Angus Williams