Knight Frank Brand Awareness Campaign


Knight Frank


Creative Direction, Art Direction, Design


Knight Frank is one of the world’s largest global property consultancies. The Frank Knight marketing team required a brand awareness campaign to be developed to promote its local expertise in the Australian commercial property space as well as its connections globally.


Knight Frank, through its property transactions, help ‘shape’ the working and personal lives of its customers and the cities in which it conducts business. Based on this insight, the kaleidoscope – ‘a constantly changing pattern or sequence of elements’ – was used to visually represent this notion of shaping. We’re looking through the lens of Knight Frank as it shapes the places in which we live and work within Australia and globally.


Agency: Blaze Advertising
Creative Direction: Costa Popolizio
Art Direction: Costa Popolizio
Design: Costa Popolizio, Mark Hedge
Copywriter: Mark Hedge