Design with thinking and purpose.
Conceptual innovation, building strong client relationships, collaboration and passion are all essential components to delivering creative excellence. As an award-winning art director and designer, my purpose is using strategic creative thinking and conceptual design methodology to help organisations transform, build value and engagement through their brand.
After graduating with a Bachelor of Visual Communication (Graphic Design) from the University of South Australia, I have worked as a creative for over 14 years in various design and advertising agencies - including a stint within a marketing department on client side. Throughout my career, I have had the opportunity to work on projects from a wide range of industry sectors and disciplines, including branding, digital, social content, marketing communications, environment and advertising campaigns. I enjoy working with stakeholders at all levels to achieve the appropriate outcome, on-time and within budget, from concept through to finished artwork.
I believe creative (whether it be a brand, campaign or digital activation) should always be emotive, considered and tailored to suit a client’s objectives in order to achieve effective communication and a return on investment. In other words, I always design and develop creative solutions based on strategic insights, conceptual thinking and a clear purpose.