Creativity with thinking and purpose.
Innovation, imagination, curiosity, collaboration and passion are all essential components to solving business problems and delivering effective creative work to clients. As an award-winning art director and designer, my purpose is to use conceptual creative thinking and design methodology (backed by strategy and data-led insights) to help organisations transform, build value and engagement through their brand.
After graduating with a Bachelor of Visual Communication (Graphic Design) from the University of South Australia, I have worked in the industry for over 15 years. As a multi-disciplined creative, I have worked on projects encompassing branding, digital (UX/UI), social content, marketing communications, activations and advertising campaigns. I have assisted clients in solving business problems from a diverse range of industry sectors. My work has also been recognised in a number of national and international design awards.
I believe all creative work (whether it be a brand, campaign or digital activation) should always be emotive, considered and crafted to suit a client’s objectives in order to achieve effective communication and a return on investment. In other words, I always develop creative solutions based on strategic insights, conceptual thinking and a clear purpose.