I am passionate about using creative thinking and conceptual design methodology to help organisations transform, build value and engagement through their brand. I currently work as an Art Director at Blaze Advertising, a creative agency within the WPP AUNZ Group.
After graduating with a Bachelor of Visual Communication (Graphic Design) from the University of South Australia, I have worked as a designer for over 14 years in creative agencies and also in-house client side. Throughout my career, I have had the opportunity to work on projects from a wide range of sectors and disciplines, including branding, digital, marketing communications, environment and advertising campaigns. I enjoy working with stakeholders at all levels to achieve the appropriate outcome, on-time and within budget, from concept through to finished artwork.
Using a strategic approach to visual communication, I believe design should be emotive, considered and tailored to suit a client’s objectives in order to achieve effective communication and a return on investment.